Larry Schwartz was born on a cold day in Madison, Wisconsin. He spent his upbringing there until he graduated in 1972 with a BS in psychology. He then lived in New Orleans for 12 years and worked in food service including owning an uptown neighborhood bar. When he wasn’t dancing in the streets of the French Quarter, he was playing poker. In fact, it was at a poker game where he had the good fortune of meeting Bert Swain.
Soon after, Larry moved to St. Pete in 1985, and started a Richards store with Bert, a bulk and natural food store in the Tyrone area, their first of many stores. Larry enjoys the environment of Rollin’ Oats and interacting with coworkers and customers alike.